Emma Allan, Miss England's regional beauty pageant co-ordinator, is searching for 17 to 24-year-old confident and intelligent women to follow in the footsteps of Eaton Bray blonde Karlene Vardy who won the 2006 title.
Emma said: "I'd like girls from all over Bedfordshire to apply not simply from the area where the contest is being held.
"I'm also looking for small local businesses who would like to take advantage of promoting their products and services free in return for prizes for the winners.
"I'm especially looking for health and beauty, travel prizes, and an overall event sponsor."
This is the third successive year for Miss Beds; in 2006, Karlene took the title and last year's winner was Anna Lovato.
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